Link Popularity

Search engines measure your website’s popularity by the links from other websites to yours. Called link popularity, this measurement is one of the most crucial components to achieving a high page rank. It can earn your website a place among the top search results, or it can doom your site to never being seen.

The link popularity of your site depends on the number, relevance, and link popularity of other sites that link to your own.

The number of incoming links is particularly important to search engines like Google. A website with only a few incoming links is considered much less important than one with many links. Consequently, we will add incoming links to your website frequently to keep it ahead of the competition in the search engines.

The relevance of incoming links is also crucial. Search engines can generally distinguish between random links and links from related site content. While random links contribute little and may actually harm your search engine rankings, relevant links can drastically improve your link popularity.

The competitiveness of your keyword phrases directly determines the amount of link popularity you need. You may achieve a high position in the search results with only a few links and a noncompetitive keyword phrase. However, the same high position may require many more links if your keyword phrase is also highly competitive.

During our initial consultation, we will assess your link popularity and determine how to best enhance it. Managing link popularity is an integral part of our services. Contact us today to initiate this step in the search engine marketing process.