ppc

Pay Per Click Services

Pay per click services have drastically increased in the last ten years due to the increase in search engine strategies developed by Google, Yahoo and MSN. Pay per click services provide businesses with a targeted approach to marketing. Pay per click services are mainstream components of search engine marketing, and needs to be considered as a part of the entire online marketing package/program.

In comparison, how does pay per click marketing compare to traditional marketing? Some of the benefits include:

  • Targeted vistor traffic sent to your website only by click-thru's
  • PPC Ads or Sponsored Listings provide businesses with the best visibility in the search results
  • PPC Ads give you the ability to simaltaneously run and track ad performance, so you can make better advertising decisions
  • PPC Ads are bid-based which allows contractual flexibility

Bid-based ppc marketing services differ substantially compared to search engine optimization (SEO). PPC campaigns provide extensive flexibility in the keyword selection process. PPC campaigns allow multiple keywords to target specific content or websites. Compared to SEO, which dictates that you narrow the keyword selection and target that specific keyword within the content of the page. Pay per click advertising provides benefits in the following areas:

  • Flexibility with keywords. Keyword lists remain expanded.
  • Specific targeting strategies
  • Financial control through the biding process
  • Automation advertising is a major benefit to analyze and track leads

Xposure Web Promotions provides customized ppc services that fit your businesses needs. Remember there are no contractual obligations, and you can activate or inactivate campaigns when it is right for you or your business.

Services provided through PPC include:

  1. Analyze click-thru's and bid amounts
  2. keyword research and related cost
  3. Utilize the most cost-effective keywords
  4. Manage pay per click services
  5. Analytical evaluation and testing to help improve campaign performance
  6. Monthly reporting
  7. Continual consultation as it pertains to PPC campaigns

Pay per click services are billed monthly. Media costs include 10% monthly surcharge of entire campaign costs plus intitial setup fees and $250 minimum monthly charge applies. Services include but are not limited to bid management, reporting and consultation. Contact us today to start discussing the right ppc service that works for you.